Google Phone-a combo of advertising and phones

It has apparently been reported in the New York Times that the much-hyped GPhone will NOT be a competitor for its rival,the newborn Apple iPhone.Instead Google Phone, or GPhone as techies have dubbed it, will be an unprecedented marriage of online advertising and mobile internet, in software that can be downloaded onto a phone. The operating system will rival software like Microsoft's Windows Mobile, which comes built in to many phones already on the market.But while Microsoft charges mobile phone companies a licensing fee for the system, Google will rely on advertising to turn a profit, the newspaper claims.

The company's chief executive, Eric E Schmidt, would not comment on the revelations, but the newspaper noted that he has repeatedly said that the mobile phone market presented the largest growth opportunity for Google.The internet search engine giant plans to persuade wireless carriers and mobile phone makers to push phones compatible with its new software.