WidgetBucks - Trend Watch -

Search my Blog


Sunday, November 4, 2007

Google puts an end to illegal YouTube content?

Google claims to have a new system for identifying pirated video on YouTube as it gets uploaded, but the system puts the burden on movie studios and other content owners to provide YouTube copies of their content.Content owners provide the video to YouTube and specify whether they want to block anyone else from uploading copies of it. They can also ask YouTube to allow others to post it and put ads next to it or otherwise promote it on their sites. YouTube executives briefed reporters on the system Monday at YouTube's headquarters in California.

The automated YouTube video ID system looks at all video as it is uploaded and tries to match it with a database of visual abstractions of the copyrighted material that has been provided by content owners.If the system finds a match it will either block it, post it, or -- depending upon the policy specified by the content owner -- put ads on it, with the revenue being shared with the content owner.If the copyright owner wants pirated copies to be blocked and the system finds a match, the pirated video may be posted, but only for a few minutes and then the system will remove it.

The technology was developed in-house and YouTube executives say it is the first image-recognition technology implemented on any large scale. YouTube executives also dismissed notions that movie studios won't want to provide all their new productions to YouTube. They added that Time Warner, Disney and CBS -- three of the nine partners who have been testing the system -- are pleased with the system.A YouTube chief counsel would not comment on whether the company has shown the technology to Viacom, which filed a US$1 billion copyright lawsuit against YouTube in March.

Why did it take so long?

"Building a system like this is extremely complex," says David King, a YouTube product manager. "This is actually a project that Google had been working on for a number of years already and then when the (YouTube) acquisition went through we ramped it up as a priority. It literally has taken until now to get the technology right."